Indonesian Ministry of Tourism and Creative Economy showcasing ancient traditions of Indonesian tribe, Toraja International Festival 2021 aims to boost economic growth in Toraja
- The festival’s virtual programs are scheduled to launch on YouTube on September 12.
- Since 2015, the annual festival has seen a 300% increase in national and international tourism to the region.
MAKASSAR, Indonesia, September 9, 2021 / PRNewswire / – Indonesian Ministry of Tourism and Creative Economy: The 9th International Toraja Festival (TIF), set to celebrate ancient Toraja traditions, held in the village of Rante Buntu Pempon, Rantepao, the September 4, 2021. The TIF festival program will be broadcast online on the YouTube channel: LOKASWARA PROJECT on September 12, 2021 at 8 p.m. UTC + 7.
On the spotlight were a song and dance group, the Ma’nimbong men and the Ma’dandan women. During the event, they presented an age-old performance that has been performed for thousands of years and considered to be a prototype of modern world music.
Another highlight included an ancient theatrical form Pepe Pepe Baine who showcased the haunting mysticisms of the native tribe. Showcasing the Toraja tribal community that lives in unspoiled villages, the event becomes the strategy of the Ministry of Tourism and Creative Economy for successful tourism and creative economy in all fields.
“Strategic steps must be taken to elevate the tourism sector and the creative economy in order to successfully recover the economy from the Covid-19 pandemic. Therefore, we are applying the new trend for events by focusing on the elements: Locate, personalize, personalize, and Smaller in size, said Sandiaga Uno, the indonesia Minister of Tourism and Creative Economy during the opening speech. He also stressed that each event should have an economic impact and tourism benefits for local communities.
Torajan’s intricate culture, including its elaborate funeral processions, burial cliffs filled with effigies, and ornate tribal architecture, has fascinated onlookers for decades. The TIF 2021 hybrid event aims to offer visitors a rare glimpse into the splendor and mysticism of ancient Toraja, while boosting the city’s economic growth.
The TIF recorded strong growth in tourism economy of South Sulawesi. In 2015, for example, TIF recorded a 300% increase in national and international tourism in northern Toraja.
This year’s TIF – held amid the COVID-19 pandemic – returned with many safety measures in place while announcing a virtual program to the public.
“With TIF’s virtual program, the festival can now reach more audiences online and allow more people to enjoy the ancient traditions of Tana Toraja,” said Sandiaga. “Despite the challenges encountered, we hope that the TIF will continue to be a major element in promoting the development of tourism and the creative economy in the region,” he concluded.
As part of Kharisma Event Nusantara, TIF 2021 will be held with the strict implementation of the CHSE protocol (Cleanliness, Health, Safety and Environmental Sustainability).
About Indonesian Ministry of Tourism and Creative Economy
Driven by the vision of making Indonesia a world-class tourism destination, the Indonesian Ministry of Tourism and Creative Economy is innovating various breakthroughs to continuously develop the creative industry in Indonesia.
‘Kharisma Event Nusantara 2021’ is one of the government’s efforts to encourage the development of the creative economy in Indonesia. This program is expected to help positively move the national economy amid the COVID-19 pandemic and provide orientation to event participants on the implementation of the CHSE protocol (cleanliness, health, safety and environmental sustainability).
SOURCE Indonesian Ministry of Tourism and Creative Economy