Menominee Nation Arena, home of Wisconsin Herd, now Oshkosh Arena
OSHKOSH – It may not be permanent, but it’s official: Menominee Nation Arena is now Oshkosh Arena.
The announced place on his Facebook page at the start of this week he was officially going to move to Oshkosh Arena and has already changed his logo and website to reflect the name. Site staff are also working on the transition of all social media accounts and email addresses.
Oshkosh Arena chief executive Jason Fields said the company is still looking for a new naming rights partner.
“The property has undergone a lot of changes over the past two years, and it made perfect sense to go back to where it started,” Fields said Wednesday. “What better way to do this than to revert to the original name Oshkosh Arena?”
This is what the arena was called when it first opened, before Menominee Nation Enterprises obtained the naming rights.
The announcement comes nearly six months after Menominee Tribal Enterprises and Menominee Casino Resort decided to take a step back of the arena partnership and “focus on our core operations,” the tribe said in a statement at the time.
Fox Valley Pro Basketball Inc., which owns and operates the arena, emerged from Chapter 11 bankruptcy in September 2020 after making deals with its creditors, including Wisconsin Herd and the city of Oshkosh.
Fields has said he wants to change his name before embarking on the 2021-22 season of the arena, which is already packed with concerts, magic shows and a full Wisconsin Herd season that begins in November for the G-League branch of the Milwaukee Bucks.
“It’s just not a good deal to continue operating under a name that is no longer active (and) it makes sense to change it now before entering a busy season,” said Fields.
Arena is still working with Philadelphia-based Spectra Partnerships, a consulting firm specializing in naming rights, among other corporate transactions. He said they were in “a number of conversations with several candidates” for naming rights.
He’s optimistic about those conversations and the future of the arena.
“We want to make sure that (the new name) fits the property perfectly; it’s important that it complements the Sawdust district and the redevelopment that is taking place here,” said Fields. But, “if it takes another year to close any of the conversations we’re in, I would prefer the name to be something that is recognizable to the community.”