New Delhi: By focusing on “Vocal for Local” and building an “Atmanirbhar Bharat”, TRIFED has actively collaborated with several ministries such as the Ministry of Culture, the Department for the Promotion of Industry and of Internal Trade (DPIIT), the Ministry of Commerce; India Post; Ministry of Tourism and Prime Minister’s Office to champion the cause of promoting GI Tag products as well as tribal products and turning them into a brand, symbolizing the empowerment of tribal artisans.
In this context, in collaboration with the Ministry of External Affairs, TRIFED is about to set up an Atmanirbhar Bharat corner in 100 Indian missions / embassies around the world. The corner will be an exclusive space to promote IG-branded tribal arts and crafts products in addition to natural and organic products. Catalogs and brochures showcasing the richness and variety of tribal products were also shared with missions and embassies.
Recently, as part of the celebrations for International Yoga Day, the Consulate General of India in New York hosted a one-day event to introduce yoga, holistic health, Ayurveda and wellness to Times Square in New York. In the presence of more than 3000 people, the event organized in the emblematic place of New York was a great success. A special attraction were the stands on display which showcased unique natural tribal products including immune boosters and Ayurvedic products. The stand set up by Tribes India included a range of tribal products, including both essential natural immunity boosting products such as millets, rice, spices, honey, chyawanprash, amla, ashwagandha powders, herbal teas and coffee and accessories such as yoga. mats, wind flutes, herbal soaps, aromatic bamboo candles, etc. The stalls were also very busy and a lot of interest was expressed in knowing the uniqueness of Indian tribes and tribal products. A shipment worth about 8.5 lakhs of tribal goods had been ordered by the Indian Consulate in New York for the event.
Earlier, in February 2021, in line with the Honorable Prime Minister’s vision for the local voice and an empowered India, and to present the rich tribal heritage to an international audience, a Tribes India conclave was organized in association with the ministry. . from External Affairs, Government of India to Aadi Mahotsav Indian Tribes. The well-received event brought together more than 120 diplomats from over 30 foreign missions in India, as well as senior officials from the Ministry of Foreign Affairs also visited Aadi Mahotsav.
The dignitaries included diplomats from countries such as Taipei, Indonesia, Bangladesh, Myanmar, Malaysia, Bolivia, Zambia, Finland, Poland, Brazil, Egypt, Costa Rica, Cambodia, Kenya, Malta, Philippines, Laos, Tunisia, Croatia, Togo, Afghanistan, United States, Ghana, Turkey, Uzbekistan, United Kingdom, Iran, France to name a few. There were also delegates from international organizations such as UNHCR and UNDP.
India has a rich heritage of indigenous products, be it handicrafts, looms and other products. As a national hub agency, TRIFED has worked hard to help market and promote the indigenous products that tribal groups across the country have produced for centuries. It is in this context that the geographical indication or GI labeling has taken on even more importance.
In this context,
Tribes make up over 8% of our population, however, they are among the underprivileged sections of society. One attitude that permeates the mainstream is the mistaken belief that they must be educated and helped. However, the truth is different – the tribals have a lot of lessons in urban India. Characterized by natural simplicity, their creations have a timeless charm. The wide range of crafts which includes hand-woven cotton, silk fabrics, wool, metal crafts, terracotta, beadwork, all should be preserved and promoted.
The geographical indication, which has been recognized by the World Trade Organization, is used to designate the geographical territory from which a product, whether it is an agricultural product, a natural or manufactured product, and also provides assurance qualities or attributes that are unique to that specific geographic region. India became a signatory to this convention when, as a member of the WTO, it enacted the Geographical Indications Act (Registration and Protection Act), 1999, which entered into force on September 15. 2003.
With this promotional boost, it is hoped that these unique products will secure a larger market and that the broader vision of “Vocal for Local, Buy Tribal” can be realized, which will be truly transformational in the areas of revenue generation. sustainable development and employment of tribal people in the country.